Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Brand Identity for Fine Blooms by Socio
Socio design studio was invited to help the Fine Blooms business establish a unique creative vision, and introduce a boldly different kind of floristry to the region. They brought in London-based florist Hattie Fox as founding creative director, to devise the distinctive style that would form the core of the brand.
With deep roots in both European and Arabian cultures, Fine Blooms is like no other florist in the world. Their unconventional approach is led by their commitment to seasonality and a belief in the power of flowers to transform space with color, energy and life.
The brand is animated by a constant tension between the cultural position of flowers as a historic source of inspiration for artists, writers and thinkers, and the untamed abundance of the natural world. Overtly classical elements — luxuriant black and white packaging, and a typographic style based upon the work of William Caslon* — offer a striking contrast to the rich imagery of lush botanical forms.
The visual heart of the brand is its distinctive photographic style, inspired by traditions of European fine art — the still life compositions and rich color of the Dutch Golden Age, and the painterly expression of the post-Impressionist era.
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