Brand identity for Kafeteria by NR2154
Brand identity for Kafeteria by NR2154
Brand identity for Kafeteria by NR2154
Brand identity for Kafeteria by NR2154
Brand identity for Kafeteria by NR2154
Brand identity for Kafeteria by NR2154
Brand identity for Kafeteria by NR2154
The menu and experience at Kafeteria combine Japanese minimalism and Danish culture with modern sensibilities. Sitting inside the National Gallery of Denmark, the café’s interior is designed by Vietnamese-Danish artist Danh Vo.
Taking these cues, NR2154 designed a geometric, friendly, and understated lowercase sans-serif logomark that embraces the café’s Zen sensibility. A custom typeface—based on the logomark—was also created to be used across promotional materials and printed collateral.
Every touchpoint was designed using the custom typeface to build a cohesive brand voice that elevates Chef Frederick Bille Brahe and chef Jakob Kjær’s culinary approach to creating simple, organic Japanese and Danish recipes.
Agency: NR2154
Creative Director: Jacob Wildschiodtz
Design Director: Elina Asanti
Art Director: Ayaka B. Ito
Designer: Stefanie Brückler
Restaurant photography courtesy of Kafeteria.
Portfolio photography by Ayaka B. Ito.
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